This is a small 12 panel brochure for a selection of attractions in Polk County, including Cypress Gardens, Bok Tower and the Great Masterpiece.
It’s undated but mentions the Tom Moore Radio Show that was broadcast live from Winter Haven. His show was named Ladies Fair and ran from 1950-1954. So this brochure dates from the early 1950s.
Tom Moore was an announcer and host for several radio shows in the 1940s and 1950s. Two of his shows – Ladies Fair (1950-54) and Florida Calling (1954-55) – were audience participation shows. The shows were produced live in the Florida Citrus Building in Winter Haven. They were broadcast over the Mutual Broadcasting System and WSIR. WSIR is an AM radio station in Winter Haven (located at 1490 AM) that was founded in 1947.