Located across the street from SeaWorld, it isn’t much of a surprise that the Florida Festival was owned by them. This bi-fold brochure shows an indoor mall that was primarily for tourists. It didn’t have much in the way of chain stores or eateries but it did have a lot of fun shops and a plenty of live music as well.
It is undated, but Florida Festival only operated from 1979 to 1985. It was an early attempt by SeaWorld to develop beyond their theme park.