Jacksonville Beach 1953

This is an early brochure produced by the Jacksonville Beach Chamber of Commerce and the Jacksonville Beaches Yacht and Fishing Club. It is an undated bi-fold brochure, but was part of a collection dated to 1953. It’s an interesting look at one particular part of Florida tourism – sport fishing – one of the largest reasons people visited Florida in the 1950s and 1960s and still a significant part of tourism today.