Weeki Wachee Mini Booklet c1954

Weeki Wachee is one of the the most popular attractions of Florida’s Golden Era and there’s plenty of brochures, booklets and especially postcards from the major attraction. This is actually one of my favorites. It’s small, only about 2.5 by 3 inches when folded, but it’s got a lot of panels. The quality isn’t great unfortunately, but there’s plenty of smiling mermaids which was the entire point of Weeki Wachee. It is undated, but is likely from the mid 1950s.

I particularly like this mini booklet because it doesn’t seem to fit anywhere. It isn’t a typical advertisement brochure. It’s too small to fit in the racks designed for the 4 by 9 inch brochures and the mermaid to information ratio is off the chart. It’s not really a typical souvenir as it’s unlikely large enough to be sold in the gift shop. Maybe is was for autographs? But if so, I haven’t seen any copies with autographs. Anyway, it’s an interesting part of Florida tourism history.

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